How B77 Celebrates World Environment Day

Embracing Sustainability in Fashion 

Our commitment to the environment is on an ongoing basis, celebrated today on World Environment Day

As the world comes together on this special occasion of World Environment Day, we, at B77 take immense pride in our commitment to promoting sustainable practices in the fashion industry. Today, we want to shed light on the importance of sustainable fashion and the role it plays in protecting our environment by showcasing our commitment to eco-conscious practices and how we integrate them into our brand's mission and values.

Fashion is a powerful form of self-expression, but it does come at the cost of our planet's health. Traditional fashion practices have been associated with significant environmental degradation, including pollution, water scarcity, and excessive waste generation. 

The B77 belief – look great while doing good! 

At B77, we believe that fashion can be beautiful and ethical at the same time with style and responsibility seamlessly intertwined. We have built our brand on the pillars of sustainability, incorporating environmentally friendly practices throughout our supply chain. From sourcing raw materials to manufacturing and distribution, we ensure that every step aligns with our commitment to preserving the planet for future generations.

8 Steps to genuine sustainability – the B77 way

1. Ethical Sourcing & Fair Trade: At the heart of our sustainable clothing brand is a commitment to ethical sourcing. We prioritize working with suppliers who share our values and uphold fair trade practices. We identify and work with suppliers of natural fabrics who are direct producers working with indigenous communities. We carefully select materials that have a minimal impact on the environment such as organic cotton, bamboo, and linen, and support new sustainable fabrics over traditional ones.

2. Minimal Waste Production: We strive to minimize waste throughout our production process. Our design philosophy focuses on creating timeless and durable garments that withstand the test of time, rather than following fast fashion trends. We carefully plan our production with ‘in-time manufacturing’ to avoid overstock and excess inventory. Design and sampling is done on 2D and 3D software, minimising wastage via sample making. Any fabric scraps or offcuts generated during manufacturing are repurposed or recycled to ensure minimal waste generation.

3. Conscious Manufacturing: We take pride in our conscious manufacturing practices. Our production facilities prioritize energy efficiency and waste reduction. We actively seek out partners who utilize renewable energy sources and embrace innovative technologies to minimize their environmental impact. By maintaining close relationships with our manufacturers, we ensure that all workers are treated fairly and provided with safe working conditions

4. Plastic Free Packaging: We recognize that sustainability goes beyond the product itself. That's why we are committed to using packaging materials using FSC approved recycled or biodegradable materials, and our packaging is devoid of any plastic using twine and jute in its place as required. We encourage our customers to recycle or reuse our presentation boxes to further reduce waste.

5. Education and Awareness: We believe in the power of education to drive change. We dedicate resources to raise awareness through various media about the environmental impact of the fashion industry. Through our blog, social media platforms, and partnerships with environmental organizations, we aim to inform and inspire our community to make conscious choices in their fashion consumption habits. Follow us on Instagram

6. Transparency: This is another essential element of our sustainability efforts. We believe in providing our customers with full visibility into our supply chain, from the origin of our materials to the working conditions of our artisans. By fostering transparency, we encourage responsible consumerism, allowing individuals to make informed choices that align with their values.

7. Making Technology key: By introducing a 3D trial room facility to online shopping, allowing our customers to ‘try before you buy’ we have reduced our return rate to under 3%, significantly lower than the industry benchmark. This impacts the environment in a big way, allowing us to maintain a very low carbon footprint. 

8. Circular Economy: We promote a circular economy by upcycling and recycling our rags and scraps back to suppliers for them to enable grassroot communities to make additional products and sell for income, thus creating a source of income. This additionally circles back to our fair-trade promise. 

Join our sustainable revolution, one garment at a time! 

At B77, World Environment Day serves as a reminder of our commitment to sustainability and our responsibility as a fashion brand to protect the planet. By prioritizing ethical sourcing, minimizing waste production, embracing conscious manufacturing, using sustainable packaging, and promoting education and awareness, we aim to contribute to a more sustainable and environmentally conscious future. Together, let's embrace change for a greener, brighter tomorrow.

We invite you to join us on our journey towards a more sustainable future. Every decision we make, from the clothes we wear to the brands we support, can make a difference. By choosing sustainable fashion, we become advocates for a cleaner, greener, and more equitable world.

Happy World Environment Day!