Our Sustainable Story

Stylish Outfit, Sustainably Crafted For You

Bringing in an innovative 3D Trial technology and pairing it up with organic luxe fabrics, non-toxic bio dyes and sustainably grown threads, comes along a brand that truly believes in making online shopping easier while keeping styles chic & comfortable.

B77 is a culmination of a dream and many months of intense research to weave sustainable fashion seamlessly into with your way of life. yes, we love to wear what we create!

Our Eco Certified Clothes

 Every Garment Tells a Tale

Through our clothing, we invite you to explore the entire production journey, from motifs to yarns, fabrics, and processes.

Every print in our collections is hand-drawn by our designers and printed on fabric using chemical-free methods. Each partner in our supply chain is meticulously chosen to align with our ethos and selected for the quality of their materials, whether it's GOTS-certified threads or Certified Organic and Eco-Friendly innovative fabrics.

We encourage indigenous industry by using hand embellishments and embroidery. We commend our partners for joining us on our sustainable journey. Our garments are ESG Certified by independent 3rd parties

Our Fabrics

Bespoke Blends, Handmade on the Loom


Himalayan Wild Grass Fabric : Our signature handloom fabric has been created out of the wild perennial grass growing in the upper regions of the Himalayan ranges. Be the first to experience this truly sustainable fabric.


Bemberg Linen : Bemberg linen blends the luxurious feel of Bemberg fabric with the natural breathability of linen. It offers a sustainable, comfortable, and elegant choice for sophisticated fashion.


Eco Denim : At par with any international quality denim fabric, our green denim has utilised 90% less water in its fabrication process making it a low impact fabric in the ecological supply chain.


Bamboo Silk : This Bamboo viscose blend is a sustainable fabric that is soft, breathable, and eco-friendly, providing comfort and style with a lower environmental impact.

Ethical Production

Fair Trade Practices and Against Child Labour

We uphold fair trade practices and strictly oppose child labour. Through our Be.Collective initiative, we empower women to pursue their dreams. In partnership with the Himadari-Hans Handloom (HHH), part of the Hans Foundation, we support over 5,000 women weavers in Uttarakhand, India. We adhere to a stringent anti-child labour policy across our operations and partners, promoting education for our employees' children through grants and bursaries. The health and safety of all our employees are paramount, with our facilities being ISO 2000/2001 compliant. We provide fair wages and ensure a safe, airy, and comfortable working environment.

Circular Fashion

Clothes with a Conscience

With a no-wastage policy, our garments are designed on a 2D and 3D software enabling us to cut down sample making, by almost 70%. Our garment scraps are recycled and up-cycled in association with DescatUK, and from initial design to production, we avoids any untoward use of non-renewable material. Our 3D Trial Room has reduced returns down to 5% (vs industry norms of 40%) helping us achieve a lower carbon footprint. Sustainable and biodegradable 100% Plastic Free packaging made with recycled paper without chemicals. Our tags are made with jute string and Water Hyacinth paper, helping clean our rivers.

Our Promise

“Our brand promises to celebrate and uplift every individual through sustainable, body-positive fashion. We commit to ethical practices, inclusivity, empathy, and unwavering integrity, ensuring each garment reflects our dedication to both people and the planet.”

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