Tech in Fashion

Early Adopters of Innovative Technology

Digital technology is revolutionising sustainable fashion by transforming design, production, and consumption. At B77, we have adopted virtual design and 3D sampling to reduce waste and energy use, while digital printing has minimized water and chemical use and enabled on-demand production.

We are also using tools like blockchain and digital tags to provide transparency, allowing consumers to track a garment’s journey and make informed choices. AI and data analytics optimize demand forecasting and material use, reducing unsold stock.

Overall, digital innovation is fostering a smarter, circular fashion model at B77 that blends creativity with environmental and social responsibility.

INNOVATIONS THAT PUT THE TECH INTO OUR STYLES!

Discover QRKY - QR codes made stylish!

Watch the video to see our innovative codes

REPUT.ai and QRKY.ai

Sustainability Scorecards

QRKY.ai is a cutting-edge company specializing in generating graphical and photorealistic QR codes that are both functional and visually stunning.

Using this innovative QR code technology by QRKY.ai, B77 customers can scan to see the carbon footprint of each B77 garment, independently verified by RePut.ai.

RePut.ai uses advanced science and technical data backed calculations to determine the exact impact of each of our products on the planet.

No Green washing! B77 - Genuine Sustainable Clothing

Environmental Impact Tracking

Independently certified by RePut.ai

With blockchain-backed transparency, real-time insights, and automated reporting, RePut provides a secure, scalable solution to track and manage our sustainability efforts, making it easy for us to achieve our Net Zero goals.

FIRST IN INDIA -3D FITTING ROOM

B77 were the first in India to introduce a Beta Version of a Virtual 3D Trial room. Live Version will be back soon on our website
Note: Red on the Heat Map indicates that the garment will feel tight around those sections, Blue indicates a comfort fit, ranges between Orange and Greens represent a fitted feel.

20% off : Join our Eco-VIP list

Get 20% off your first order. Be the first to get previews, offers and special invites

Free Shipping

All over India with no minimum spends

Easy Returns

14 day Return or Exchange

100% Secure

Secure payment gateway via Razorpay

Cash on Delivery

COD facility in India with no extra charge