Featured in the Press

B77 life is featured in leading fashion and sustainability publications across India and world-wide

FIBRE2FASHION

FIBRE2FASHION

on
B77 is dedicated to being ‘Consciously Styled for Life’ and aims to break the myth that slow fashion is boring. It integrates design technology from start to finish, reducing wastage by over 72 per cent and maintaining a product return rate of less than 6 per cent, far surpassing the industry standard.
Blue Dot Living

Blue Dot Living

on

Stop and wear the Roses: An Indian fashion brand creates sustainable designs woven from local artisans’ fabrics made of grass, bamboo, roses, and more. But that’s just the start of its sustainable initiatives. B77, an online, sustainable fashion brand with roots in India, came to be during the pandemic.

ELLE Magazine

ELLE Magazine

on
Striving to address the negative impacts of fast fashion, B77 brings a slow fashion approach to its collection-while selling high-quality apparel for both men and women. Invest in pieces that care for the environment, with B77, an amalgamation of classic combinations and trendy fits. 
The Daily Guardian

The Daily Guardian

on

Fashion that speaks: Ethical evolution in the world of style. In a realm where fashion’s allure often overshadows ethical considerations, a noteworthy label has emerged as a beacon of change. This homegrown brand redefines the harmony between style and sustainability, challenging the conventional norms of the fashion industry.

INDIAN EXPRESS

INDIAN EXPRESS

on
Launched just last year, sustainable fashion label B77 has already caught the eye of celebs like reality shows star Varun Sood and actress Aahana Kumra. The brand is on a mission to simplify online shopping while remaining trendy, fashionable and eco-friendly.
HINDUSTAN TIMES, HT CITY

HINDUSTAN TIMES, HT CITY

on

Featured in the '#That's Hot' section of the leading city newspaper in the Delhi City edition, the article featured the VIOREL Shirt at B77, a lightweight  shirt made from 100%  sustainable Viscose fabric, digitally printed.