Discover how B77 is reshaping India’s fashion with organic linen, cotton, bamboo, hemp, and Himalayan Grass Fabric - crafted using low-impact bio-dyes, ethical practices, and cruelty-free production.
Organic Clothing | Conscious Design | Sustainable Fashion
New Arrivals
Celebrities Wear B77
Suman Ratan Rao
Miss World Asia 2019
Pragya Kapoor
Environmentalist & Film Maker
Varun Sood
Actor
Aahana S Kumra
Actress
Aishwarya Sharma
Sustainable Fashion Activist
Look Book
Featured in the Press
Eco Blog
Parallel Dreams explores conscious femininity through crisp linen and organic cotton shirts, elevated with subtle embroidery - timeless silhouettes designed for lightness, ease, and everyday elegance with purpose.
Fashion history is replete with styles and fabrics made from linen, which is one of the most biodegradable textiles in the world! Linen is a natural product derived from flax plants, a renewable resource that can be produced without environmental damage.
Building a sustainable future with Descatuk. B77 have been the 1st ones ever to use HimGra NNF. This fabric is not just purely sustainable, it also has an entire community behind it engaged in its production.
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