10 Reasons to Choose Sustainable & Ethical Fashion

Have you ever considered sustainable and ethical fashion as a part of your lifestyle? 

The following are a few important facts you should consider the next time you shop. 

> More than 1 million tons of textiles are thrown away each year in India. 

> The average item of clothing has a lifespan of only three years. 

> Textile waste also constitutes the third-largest source of municipal solid waste in India. 

> Underpaying, overworking, and putting workers in unsafe conditions are all costs associated with the fast fashion industry. 

> In the fashion industry, a lot of people, including children, are exploited.

Therefore, it should come as no surprise that so many people are looking into sustainable & ethical fashion and various methods of recycling clothes and fabrics. 

In simple terms, Sustainable Fashion refers to fashion that is ethical and environmentally friendly when it is designed, manufactured, distributed, and used. It is a carbon-neutral fashion industry that incorporates equal opportunities, social justice, animal welfare, and environmental protection, all in one. Similarly, Ethical Fashion refers to clothing that reduces the negative impact an item of clothing has on people, animals, and the environment. From concept to production, ethical clothing is kind to both the people and the planet.

Top 10 Reasons why Sustainable & Ethical Fashion should be your choice

1. Saves Natural Resources: Sustainable brands like B77 are created and consumed in a way that can be, quite literally, sustained, while protecting both the environment and those producing garments. That’s why cutting CO2 emissions, addressing overproduction, reducing pollution and waste, supporting biodiversity, and ensuring that garment workers are paid a fair wage and have safe working conditions, are all crucial to the sustainability matrix.

    

2. Doesn’t encourage Child Labour: As part of the fast fashion industry, to keep costs low, children are forced to work in unsafe conditions for most of the day and night and are paid below minimum wage. In contrast, transparency about factory conditions, working conditions, and manufacturing processes is the hallmark of brands that follow sustainable and ethical practices.

    

3. Saves Water: Did you know, that to make one pair of denim jeans, about 10,000 litres of water is used, which is enough for 900 days of drinking water for four people. In contrast, a B77 eco-denim pant can reduce this water consumption by up to 90%. Other sustainable fabrics such as linen and hemp use much less water than cotton and are a great option for clothing in summer.

    

4. Safe for the Skin: Sustainable clothing is not only good for the earth, but also your body. There are several benefits of organic fabric on the skin - It is breathable, clean, soft, and also free from harmful chemicals. 

    

5. Reduces Pollution: The fashion industry is now the second largest generator of pollution on the planet after oil, with several tonnes of textiles ending up in landfill. Sustainable brands have discovered new ways to reuse materials, grow organic fabrics, use low chemical dyes and minimise pollution.

    

6. Supports Safer & Cleaner Working Conditions: It is important to consider where our clothes come from and the conditions people work in to produce them. In addition to providing safe working conditions and health care to their employees, sustainable & ethical brands typically pay their workers at least above average wages. 

    

7. Prevent Animal Cruelty: Each year, several animals are harmed and killed primarily for the benefit of the fashion industry. Over 430 million animals are slaughtered and killed by the leather industry alone. In recent years, cruelty-free alternatives have become increasingly popular among sustainable fashion brands, such as peace silk, bio-fabricated vegan wool, B77 innovative grass fabric, recycled seatbelt bags, plant-based compostable sneakers, yeast-based silk and vegan leather.

    

8. Reduces Carbon Footprint: Compared to cotton, polyester shirts have a twice as large carbon footprint. Similarly, in comparison to virgin polyester, recycled polyester releases half to a quarter of carbon emissions. 

    

9. Biodegradable: It does not take long for the natural, organic materials used in sustainable clothing to be reabsorbed back into the environment after they are finally disposed of. So, even when you can't re-use or re-cycle sustainable clothing, you are still making the right choice because of its biodegradability. 

    

10. Helps detox our Homes & Lives: Sustainable fashion can help us get out of the cycle of constantly accumulating things and letting them pile up in the spaces we spend most of our time in. The end of excessive accumulation can enable us to live a more organised and tidier lifestyle. Buy less, buy better and use for longer.

     

We, at B77 are committed to creating this sustainable & ethical fashion ecosystem, by using natural and organic fabrics, ethical practices and thoughtful production. We strive to take fashion back to its natural balance by reducing resource consumption and finding better suitable alternatives to current fashion practices.