ELLE Carnival Partner: B77 Is About Conscious Fashion With A Modern Twist. Dispelling the idea that slow fashion is uninteresting, B77 creates flawless design while adhering faithfully to environmental commitment.
Striving to address the negative impacts of fast fashion, B77 brings a slow fashion approach to its collection-while selling high-quality apparel for both men and women. Invest in pieces that care for the environment, with B77, an amalgamation of classic combinations and trendy fits.
An antidote to fast fashion, B77 is dedicated to building a long-term supply chain by procuring goods responsibly all while being “consciously styled for life” cue quality pieces that are sure to stand the test of time. Dive into a sustainable wardrobe upgrade, with impeccable style – from pristine white tailored fits to trendy pieces.
What’s in a name? For B77, a lot. Being a brand that embodies loyalty to oneself, B77 has a belief in betterment and a conscious fashion community. “B” represents loyalty and a positive outlook, and the number “7” represents collective consciousness. B77 embraces these ideals to build a better future for both people and the world, encouraging individuals to dress up whilst keeping the environment in the centre. Their journey began with a desire to break into popular fashion by providing a product range made using natural and eco-friendly procedures- all with the aid of the latest technology. The 3D trial room feature is a unique and seamless system that gives customers a real-time fitting experience, allowing them to see how the apparel will appear and fit before purchasing it.
Transparency is essential at B77; they offer compelling stories behind their clothes to ensure customers are aware of each design’s environmental and social effects. B77 decreases carbon footprints and supports sustainable practices in the fashion business by minimising returns, assuring a perfect fit, and having a minimal inventory holding strategy. With a commitment to ethical production, and technological innovation, B77 is constantly redefining how fashion and sustainability coexist.
